Media a la Modi

Tolerating dissent has never been one of Modi’s strong points. He has famously walked out of interviews and canceled appearances at the last minute because he didn’t know what questions he was to be asked. But his love for content control has deeper roots. In 2009, Modi launched awell-known, highly effective PR campaign that successfully whitewashed his image, transforming him from Massacre Minister into Development Guru. APCO Worldwide, who Modi hired for approximately $25,000 a month, stressed Modi’s track record of growth in his state of Gujarat and created a global “Friends of Gujarat” circle, forging favorable alliances worldwide, especially in the business community. In India today, Modi has at his behest a pliable media industry that is willing to silence dissent in return for a generous fee. Together, the two make for a uniquely dangerous threat to democracy. – Read more


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